Haoran Liao
Art Director

About

This is me.

 

你 好  (nǐ hǎo) 🕺🏻

I'm Haoran Liao (Billy), a senior Advertising student at the School of Visual Arts. As a passionate millennial, I'm always eager to try and explore the latest innovative tech the world has to offer.

Cmd + C / V

Coming from China, the cultural background of my roots has instilled a certain set of rules within me. I wanted to be the same as others, going to the same exact business school, getting the same strings pulled by mom & dad, sticking with the same daily 5-9 routine on the same block. Nothing creative, nothing risky.

Cmd + T

It was that 13th cup of wine in my life that turned the world upside down for me. I now try to question and challenge the status quo with every project to push my creativity. Like an art board in photoshop, all I need to do is hit “cmd —” and go waaaaaaaaaaaaay beyond.

Cmd + S

I’ve worked on Dell, ANA, Altice, HBO, OfficeDepot, JacksonHewitt. Years of experience help me realize something, don’t count on anyone else to save your work, your clients, your life, your mistakes, and yourself -
I’m my own savior, I’m responsible.

Cmd + N

Say no more, time to create.


Experience  🖥

Y&R

Art director intern   2018.6-present

Clients: Dell, All Nippon Airline, Altice, Optimum, OfficeDepot

DiMassimo Goldstein

Creative Intern    2017.4-8

Clients: The Starr Companies, Dimassimo Goldstein, Jackson Hewitt

enroute china   

FREELANCE Creative director + Designer    2017.3-present

PURITYEVENTS

FREELANCE Creative director + Designer    2017.2-present

Project: 2018 EDM Tour

Shenzhen Charity Federation UZIV Foundation 

art director  2013-2015


Awards 🏆

2019 YOUNGSHIT awards

BEST SHIT | Hello officer

2018 FUTURE LIONS

SHORTLIST | EVERYTOWN EMMA

2018 Clio awards

gold | EVERYTOWN EMMA

gold | move collection

silver | base_1

silver | everytown emma

2018 Clio music awards

silver | base_1

BRONZE | BASE_1

2018 New York Festivals

1st prize | Move Collection

1st prize | Base_1

3rd prize | Base_1

2018 D&AD New BLOOD awards

Wood Pencil | Move Collection

WOOD PENCIL | fantacy festival league

2018 American advertising award | ny

Silver | MOVE COLLECTION

Silver | KFC FINGER LICK'IN GOOD ride

2018 ADC STUDENT AWARDS

5merit | Base_1

3merit | Move Collection

1merit | INSURIDE

2merit | SAFE MAPS

1merit | #BantheOrangeBottle

2018 ADstars awards

gold | Move Collection

broze | Base_1

FINALIST | EVERYTOWN EMMA

 


Press  📺


Contact Me  🖖 😎

Email   | hliao1@sva.edu

MOBILE | 929-920-8014