Haoran Liao
Art Director
屏幕快照 2018-02-18 上午1.12.39.png

Ban The Orange Bottle

#BanTheOrangeBottle

[ Student Work ]

 Role: Identity Designer  Creative Director

Overdoses from opioids such as fentanyl and heroin have killed more than 49,900 people in 2017. No one is safe. Even athletes become addicted after they are prescribed opioids to help with pain after the injuries. People trust their doctors fully, consuming whatever is prescribed to them in orange prescription bottles without question. We will ban Gatorade's orange bottle to create awareness about the opioid epidemic and to change people's attitudes towards these orange prescription bottles. 

 

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merit | 2018 ADC AWARDS