Haoran Liao
Art Director
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KFC Finger Lick'in Good Ride

 

KFC Finger Lick'in Good Ride

[ Student Work ]

Art Director Creative Director | Motion Designer

People love their KFC fried chicken when it’s hot and crispy. However, by the time their chicken gets home from a take-out order, their chicken is usually cold and soggy. That’s why KFC collaborated with Google and Lyft to create A FingerLickin’ Good Ride. When customers access this function through the Lyft app, a self-driving taxi will pick them up, allowing to pick up their order and eat it on their way home while it’s still hot and crispy!
 

 

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Silver | 2018 American Advertising Award NY

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