Haoran Liao
Art Director
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Adidas Move Collection

 

Adidas Move Collection

[ Student Work ]

Role : Art Director |  Creative DirectorProduct Designer

Japan was ranked one of the least active countries in the world due to their long working hours and apartments with little room to exercise. To solve this problem, Adidas and IKEA introduce the Move Collection— a selection of gym equipment that helps maximize living space by doubling as furniture.

 

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GOLD | 2018 CLIO AWARDS

SILVER | 2018 clio AWARDS

1st prize | 2018 New York Festivals

GOLD | 2018 AD STARS AWARDS

WOOD Pencil | 2018 d&ad new blood AWARDS

Silver | 2018 American Advertising Award ny

3X merit | 2018 ADC STUDENT AWARDS

 
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