Haoran Liao
Art Director

2028 Olympic Identity

资源 5@4x.png

2028 Guangzhou Olympic Identity


[ Student Work ]

Known for the warm and comfortable weather in sounthern China, Guangzhou, my hometown, is called the City of Flowers. Spring, summer, autumn, winter, no matter which season Guangzhou is in, the city will always be fulfilled with charming smell of different flowers among the streets. Hopefully it would be the one to held 2028 summer Olympic Games.

Learning from the 1968 Mexico Olympic Games, I realized that there could be multiple logos designed for one Olympic Games to indicate a city's culture and spirit. Flamboyant flowers represent Guangzhou. In light of this, the logo for Guangzhou 2028 Olympics Game will be the combination of 5 different flowers that grow mostly in south, to demonstrate the city.